October 6th, 2022
Creating a winning Ad is an iterative process that is directly connected to the number of tests that you can perform. In the world of Ad creatives, the slightest change can dramatically increase performance.
Below can see 4 Ad variations that were generated for the same creative angle.
Original ad edit
Copy is super powerful in your creative, so you should experiment with as many as possible for each angle..
Changing hook's copy
The First 1-2 seconds of ads are extremely important as they make or break your ad in terms of viewer attention. Look for interesting, eye-candy video scenes that intrigue attention.
Changing hook video scenes
You always want to test the entire video, changing clips after the initial hook scene will help you to see where performance drops, by paying attention to watch times.
Changing scenes after the hook
At the end of the day Ad are all about creative testing. Apply the principles from above to get winning Ads! 🔥